paid advertising
paid advertising
Reach the Right People in the Right Places
Paid advertising gives your business the opportunity to reach potential customers where they’re already spending their time, whether they’re searching on Google, scrolling through social media, browsing online, or streaming their favorite shows.
Brand Marketing Co. manages paid advertising across multiple platforms, with campaigns built around your audience, goals, location, and budget. From local businesses looking for leads to brands focused on awareness and reach, we’ll help determine which channels make the most sense and build a strategy around them.
Google Ads & SEM
Google Ads puts your business in front of people actively searching for the products or services you offer. Search campaigns can target specific keywords, locations, services, and audiences to help capture potential customers when they’re already looking for what your business provides.
Campaigns are built around your goals and continuously monitored to improve targeting, manage budgets, and identify opportunities to get more from your ad spend.
where will my ads be seen?
Depending on your campaign type, ads can appear across Google Search and other placements within Google's advertising network when users search for relevant products, services, or information.
Meta Ads
Meta Ads allow businesses to reach potential customers across Facebook and Instagram using targeting based on location, demographics, interests, behaviors, and other audience signals.
Campaigns can be built around a variety of goals, from generating leads and website traffic to promoting specific services, offers, or brand awareness. Creative, audiences, placements, and messaging can also be tested and adjusted as campaigns run.
where will my ads be seen?
Depending on your campaign and placements, ads can appear throughout Facebook and Instagram, including users' feeds, Stories, Reels, and other available Meta placements.
Geofencing & Display Advertising
Geofencing and display advertising help businesses reach potential customers with digital banner ads across the websites and apps they use every day.
Geofencing adds a location-based layer to that strategy, allowing campaigns to focus on specific geographic areas. Depending on the campaign, targeting can range from individual locations and event venues to ZIP codes, cities, or broader markets.
Campaigns can be customized around your audience, geography, creative, and budget, giving businesses a flexible way to build awareness and stay visible beyond traditional search and social advertising.
where will my ads be seen?
Display ads can appear across a wide network of websites and mobile apps. Available inventory varies by campaign, but placements can include major publishers, news sites, sports platforms, entertainment sites, weather apps, and more.
OTT & CTV ADVERTISiNG
OTT and Connected TV advertising bring digital targeting to streaming television, allowing businesses to deliver video ads to viewers watching content through smart TVs, streaming devices, and streaming services.
Campaigns can be targeted by geography and audience, giving businesses another way to build awareness beyond traditional television advertising. Ads appear alongside streaming content, creating a high-impact format for reaching audiences in their homes.
where will my ads be seen?
Available inventory varies by campaign, but OTT and CTV advertising can reach viewers across streaming services, networks, and connected TV environments.
Paid Advertising Built Around Your Business
No two campaigns should look exactly the same. Your advertising strategy should reflect your goals, audience, market, and budget rather than forcing your business into a predetermined package.
Brand Marketing Co. takes a hands-on approach to campaign management, from initial strategy and setup through ongoing monitoring, reporting, and optimization. As campaigns run, we use performance data to refine targeting, creative, messaging, and budgets where needed.
You'll also know what your advertising is actually doing. Reporting provides a clear look at campaign performance, what's working, and where there may be opportunities to improve.
Frequently Asked Questions
Which type of paid advertising is right for my business?
It depends on your goals, audience, budget, and how customers typically find you. Some businesses benefit most from search advertising, while others need a combination of search, social, display, or streaming. We can help determine which channels make the most sense for your business.
Do I need to advertise on every platform?
No. More platforms don't automatically mean better results. We'd rather focus your budget on the channels that make sense for your goals than spread it across platforms your business doesn't need.
How much should I spend on paid advertising?
Advertising budgets vary depending on your industry, market, audience, competition, and campaign goals. We'll work within your budget and help determine how to allocate it across the platforms you're using.
Can you work with an advertising account I already have?
Yes. We can work with existing advertising accounts or help set up new campaigns from scratch. If you already have campaigns running, we'll review the existing setup before determining what should stay, change, or be rebuilt.
Will I receive reports on my campaigns?
Yes. Reporting is an important part of campaign management. We'll track the metrics that matter for your campaign and provide clear reporting so you can understand how your advertising is performing.
Can you create the ads too?
Yes. Creative support can be incorporated into your campaign depending on what you need, including ad graphics, copy, display banners, and other campaign assets.
